It Cosmetics Blurred Lines Lipstick Review

A few weeks ago I reviewed the It Cosmetics Je Ne Sais Quoi Complexion Perfection and I was so impressed that I did a mini It Cosmetics haul from their recent private sale event.

The first product I picked up was the It Cosmetics Blurred Lines Lipstick in Believe and I am so impressed with both the shade and the formula.

What’s to love? 

Being over 40 I was always interested when the It lady (Jamie Kern Lima) w0uld show up on QVC or an infomerical so I’m finally beginning to try out the line.

The Blurred Lines lipstick comes in 10 shades and is supposed to moisturize your lips with “Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract“. I will say that my lips do feel amazingly moist and supple with this product. It almost feels like a lip treatment.

It also has a wonderful cookie/chocolate scent that I love. The color that I choose (Believe) is a sheer/shimmer raisiny pink. This is not a high pigment lipstick or a cream. I would call it more translucent or a stain. As you can see on my hand below it isn’t super dark.

However this is exactly the kind of lipstick that I love. It’s moisturizing, sheer, has a beautiful hue and I really do think it makes my lips look younger.

Price: $24 (I did get it on the It Cosmetics website on sale for $16).

If you want to see what else I got in my It Cosmetics Haul check out my YouTube video. I will be reviewing more of these product right here on my blog in the coming weeks.