Yesterday I reviewed the It Cosmetics Bye Bye Pores Poreless Finish Airbrush Powder as I won a 5 piece set from the It Girl Superheroes Program so today I wanted to review the It Cosmetics Superhero Mascara.

What’s to love?

I am so fickle when it comes to mascara and often times I use what comes in my subscription boxes because I hate keeping mascara more than a few months so I was thrilled to get a full-sized It Cosmetics Superhero Mascara as a prize.

According to It Superhero Mascara has Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

I am very impressed with this mascara. The wand is simple, but effective. I usually judge  mascara by how easily I can apply it on my bottom lashes and this one did well.

I felt like it did lengthen and volumize my lashes and the lasting power is good. I actually took this photo 5 hours after I applied it. The other thing that I really liked was that I could not feel it on my lashes. It’s not heavy or goopy.

I did not get any flaking although I did have to wipe a little excess off of the wand before I applied it. Overall I’m happy with Superhero, it definitely feels like a high-end product and I’m excited to see if it conditions my lashes over time.

It is Made in Italy and the retail price is: $24

The It Superhero Mascara is part of my It Cosmetics video haul too so do check it out!