This is actually my first e.l.f. review and I had no idea what to except and I just learned that e.l.f. stands for eye, face, lips! You learn something new every day!. Our local K-Mart is going out of business and I picked up the e.l.f. Moisturizing Lipstick in Pink Minx for $2 and it’s very nice.
I have always been a fan of both high-end and drug store brand cosmetics and I love trying all brands. I also found out that one of the founders Scott Vincent Borba was a beauty industry vet which is very cool.
“He cites his move to Los Angeles as a major career stepping-stone – there he achieved beauty-industry success in both the prestige and mass-market sectors in product development, branding and marketing hybrid capacities for companies such as Hard Candy, Neutrogena, P&G/Wella/Sebastian, Shiseido/Joico and Murad, before setting out on his own as Founder of BORBA and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics.”
What’s to love?
I found the e.l.f. Moisturizing Lipstick to be very buttery and creamy and it smells wonderful, like vanilla candy and it tastes that way too.
The formula was smoother than I expected it to be and applied super easily with a nice moisturizing feel to it. The pigmentation is good although I felt that they staying power was weak. It didn’t last through dinner which is not a huge surprise with a cream.
The color is a beautiful soft pink that looks great with my skin tone.
Overall I think it’s a really nice lipstick and at $3 (not on sale) you can build a great color collection. While my all time favorite lipstick is Urban Decay’s Vice it’s much pricier and I’m glad that we have quality options with drug store brands these days.
14 thoughts on “e.l.f. Moisturizing Lipstick in Pink Minx Review”
e.l.f. definitely has some great products. The undereye setting powder is fabulous!
Thanks! I’ll have to try that out.
I absolutely love that color!!
I’ve not tried any products by this company… but I might have to now!
I was pleasantly surprised!
I love creamy lipsticks so might pick one up – can’t beat the price!
Angela / http://www.BlushandPearls.com
They are such a great deal, I want more : )
I’ve heard good things about these lipsticks – I like the shade you chose!
Elf does really good lip products 😊 Even though the lasting time isn’t impressive, they still have high place in my mind 😊