Beauty Reviews, It Cosmetics

It Cosmetics Naturally Pretty Essentials Matte Eyeshadow Palette Review

A few days ago I got a nice It Cosmetics haul that included the Naturally Pretty Essentials Matte Eyeshadow Palette (I did not get the Superhero Mascara) and I’m really impressed with this little palette.

What’s to love?

The case on this palette is unique in that it’s got a puffy cardboard top with a magnetic closure. It also comes with a small mirror but it does not have a brush.

Naturally Pretty is a nude matte palette with 6 eyeshadow shades and the Transforming Hello Light in Radiant pearl which transforms a matte into a satin. Or you can use it has a highlighter.

I swatched the shades, from left to right you get Allure: smoky gray, Intrigue: brown earthy sepia, Passion:  nude taupe, Imagine: silk beige, Wonder: nude khaki and Dream: desert sand.

The shades that I like most the the Intrigue brown and the Imagine silk beige. This anti-aging formula is talc-free and it really was smooth for me. This is one of the nicest nude palettes I’ve used.


I found the pigmentation to be strong considering these are nude shades. I did not use an It brush but I did notice that my brush picked up a lot of product when I dipped it in. Below I am wearing the brown and beige shades. I had no creasing and I love how pretty this shadow looks. I am wearing the It Hello Lashes mascara too.


Overall I am very impressed with this palette and I’d like to try more It eyeshadow shades.

If you want to see what else I got in my It Cosmetics Haul check out my YouTube video. I will be reviewing more of these product right here on my blog in the coming weeks.


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