Beauty Reviews, It Cosmetics

First Impression! IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette with Brush

Last week I ordered the IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette with Brush from QVC for $39.54 + $3.00 for S&H and I wanted to give my first impression. I also created a video below.


What’s to love?

The palette contains 12 shades. The top 3 shades are Confidence (matte), Paw! (matte) and Magical (shimmer). These can be used as a base, shadows or highlighter/bronzer.

The 9 bottom shades are grouped in a trio:

Superhero Nudes

  • Limitless (metallic gold/beige)
  • Powerful (metallic light pink/beige)
  • Aura (metallic gold/brown)

Superhero Neutrals

  • Unstoppable (metallic gold)
  • Superstar (metallic mauve/purple)
  • Fearless (metallic brick)

Superhero Liners

  • Bold (matte dark blue
  • Daring (matte brown)
  • Superhero (matte black


The three top shades do work well as eye foundations to color correct. The light Confidence shade really brightened up by eyes and reduced discoloration.

According to It Cosmetics “Each formula is infused with antiaging ingredients, including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids.” I have not owned this palette long enough to see any anti-aging results but the It Cosmetics Naturally Pretty Essentials Matte Eyeshadow Palette does make my eyelids look very smooth and pretty.

The shades themselves go on smoothly and the Neutrals are my favorites. They are on the powdery side but not at all chalky and they adhere well to my lids.

Overall I am really loving this palette and the Superhero branding just makes me smile.

I also got an It Superhero 4-in-1 brush that can be used as an all-over brush, crease brush, smudger brush and liner brush.

Also be sure to check out my First Impression video of the It Superhero palette.


4 thoughts on “First Impression! IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette with Brush”

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