I got a full-sized tube of the Dirty Little Secret Velvet Matte Liquid Lipstick in Rust in my Spring Beautycon Box and I’ve gotten other DLS products in other beauty boxes. DLS was founded in 2014 and is an indie beauty company that sells on their website.
What’s to love?
First up, the packaging is so cute. It’s a good quality clear plastic tube with white polka dots and a black lid. The doe foot is angled for easy application.
The DLS Velvet Matte Liquid Lipstick is very nice. The Rust shade is gorgeous. It’s a deep red with hints of rust. I swatched it in my video below.
The formula itself is super creamy but to my surprise it’s more of a semi-matte then a true on matte. My lips do tend to dry out with mattes. There’s just a touch of satin going on with it as well and my lips felt very smooth after it dried.
It applies very smoothly but I had some trouble with bleeding edges which I tend to have with dark liquid shades. It wasn’t a huge problem. I just used a make-up wipe to clean the edges. I think a good lip liner would solve that problem.
It had good staying power (almost too good), I had to remove it with a make-up remover wipe. This formula has zero scent and it’s Made in China. Retail Price: $14
Check out the DLS Velvet Matte Liquid Lipstick in my Beautycon Box reveal!